Institute of Brand and Innovation Law (IBIL) at UCL's Law Faculty
IBIL CPD Course: The Law of Trade Marks and Brands

IBIL CPD Course: The Law of Trade Marks and Brands

Thursday, October 7, 2010 at 4:00 PM (GMT)

London, United Kingdom


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Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird ticket: Law of Trade Marks and Brands Ended £891.00 £6.50
Standard Ticket: Law of Trade Marks and Brands Ended £990.00 £6.50
UCL Alumni: Law of Trade Marks and Brands Ended £841.50 £6.50

Event Details

UCL Institute of Brand and Innovation Law: CPD Course

The Law of Trade Marks and Brands

About this course: 

The aim of this course is to provide students with a detailed understanding of the law of trade marks in the United Kingdom and the European Union. The course will examine the system for registered marks (including the process of registration, revocation, invalidity and infringement) as well as common law marks. At the end of the course you will have:

  • A systematic understanding of the law of trade marks and its operation in the UK and European Union.
  • A critical awareness of issues and problems relating to the system for registered marks, (including the process of registration, revocation, invalidity and infringement) and also common law marks.
  • The ability to critically analyse and interpret relevant legislation, the relevant case law of the UK courts and the European Court of Justice and academic literature in the field.

This course is held on Thursday from 4 - 6pm
Taught by

  • Dr Ilanah Simon Fhima (UCL)
  • Prof. David Llewelyn (KCL)

Course Schedule

07 October Introduction to intellectual property and trade marks
Types of intellectual property, what is a trade mark, functions of a trade mark, relationship with EU law
14 October Passing Off I
Essential elements of the action, goodwill, goodwill in indicia other than names, misrepresentation, protection for packaging, get-up and the design of goods
21 October Passing Off II
Damage and common field of activity, actions by foreign traders, inverse passing off, trade libel/injurious falsehood
28 October Registration and subject matter / Absolute Grounds for the Refusal of Registration I
Definition of a trade mark, graphical representation and non-traditional marks:
colour, smells, sounds
04 November Absolute Grounds for the Refusal of Registration II
Lack of distinctive character, descriptiveness, genericity, acquired distinctiveness, shape marks (distinctiveness and functionality), immoral marks, bad faith, deceptive marks
11 November Relative Grounds for the Refusal of Registration and types of infringement
Double identity, identity of marks, confusion-based infringement, similarity of marks, similarity of goods, role of earlier mark’s reputation, assessing and defining confusion (including global appreciation)
18 November Types of Infringement (continued) - dilution
Dilution, well-known marks, similarity of goods?, role of association, blurring, tarnishment, unfair advantage, lack of due cause, proof levels for dilution, conflicts with earlier rights, consent
25 November Trade Mark Use
Definition of use, meaning of ‘in the course of trade’, must there be use ‘as a trade mark’? – a review of Arsenal, Adam Opel et al, is trade mark use required for dilution?, trade mark use on the internet
02 December Section 11 Defences
Prior registered mark, own name defence, descriptive use, spare parts defence, honest practices proviso, comparative advertising
09 December Revocation & Invalidity
Revocation for non-use, mark has become generic, mark has become deceptive, second bites of the cherry and cause of action estoppel
16 December Parallel Imports
The origins of the doctrine, EEA and international exhaustion, consent to putting goods on the market in the EEA, when are goods put on the market?, repackaging, overstickering, further commercialisation of the goods, passing off and exhaustion

Download the Brochure for the UCL IBIL IP cpd courses for the 2010-11 session

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When

Where

Institute of Advanced Legal Studies
Charles Clore House, 17 Russell Square
WC1B 5DR London
United Kingdom



Hosted By

UCL Institute of Brand and Innovation Law (IBIL)

The Institute of Brand and Innovation Law was established in 2007, by the late Sir Hugh Laddie, to reflect UCL’s strategy of expanding its activity in the field of intellectual property law. IBIL is based in the UCL Faculty of Laws. IBIL's Director, from April 2011, will be The Rt Hon Lord Justice Jacob who has been appointed to the Sir Hugh Laddie Chair in IP Law. 

IBIL is sponsored by
(Global Partner) Baker & McKenzie;
(Major Professional Partners) 8 New Square, GlaxoSmithKline, and Rouse; and
(Professional Partners) 3 New Square, Arnold & Porter, Bird & Bird, Freshfield Bruckhaus Deringer, Linklaters, Marks & Clerk, McDermott Will & Emery and Powell Gilbert. 

For information about the Institute please see their website at: 
http://www.ucl.ac.uk/laws/ibil  

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